{"product_id":"seiko-pocket-watch-ref-37-3000-dentsu-70th-anniversary-special-edition","title":"Seiko Pocket Watch - Ref. 37-3000","description":"\u003cp\u003eSeiko Pocket Watch - Ref. 37-3000 (DENTSU 70th Anniversary Special Edition)\u003cbr\u003eSeiko's corporate tradition of special production has yielded exclusive models that go far beyond the brand's standard collections. The Ref. 37-3000 is one of the most refined examples of this tradition: with its all-silver case, high-relief dial engraved with a two-headed eagle, gold-toned movement, and limited edition exclusively for DENTSU's 70th anniversary, it is a true collector's item, representing Seiko's artful craftsmanship.\u003c\/p\u003e\n\u003cp\u003eThis model was never sold at retail; it was a closed-circuit special edition piece offered exclusively to senior executives and guests of DENTSU, Japan's most influential corporation. Therefore, the Ref. 37-3000 is a historical artifact that embodies both Seiko's corporate prestige and the cultural identity of the Japanese business world in the 1980s.\u003c\/p\u003e\n\u003cp\u003eDesign and Case - The Seiko Interpretation of Silver Craftsmanship\u003cbr\u003eThe 45.5 mm diameter silver case combines the elegance seen in high-end pocket watches of the period with a modern Japanese aesthetic. The satin-matte finish throughout the case adds depth without overpowering the silver's natural shine. The bezel, designed with the coin-edge form characteristic of vintage pocket watches, enhances both grip comfort and vintage character. The case is made of EB 885 grade silver alloy, a material Seiko uses in its corporate special editions. This material distinguishes itself from standard sterling silver cases in both its craftsmanship and protective properties. The silver surface is protected at the factory with a special rhodium coating to prevent tarnishing and discoloration over time. Rhodium is a premium coating used only on high-value silver and white gold pieces in the jewelry industry, and its use on this model clearly indicates the watch's exclusive status. This ensures that the matte-satin texture on the case remains intact for years to come.\u003c\/p\u003e\n\u003cp\u003eThe dial, the most impressive part of the model, features a two-headed eagle motif crafted entirely by hand in high relief. The depth of the feather details, the three-dimensional rendering of the wings, and the Seiko logo, which appears as a separate layer on the embossed surface, clearly indicate that this watch stands far removed from the standard production. This craftsmanship is rare even among corporate special models of the period.\u003c\/p\u003e\n\u003cp\u003eThe case back bears the inscription that confirms the model's true identity:\u003cbr\u003e\"70th Anniversary – DENTSU\"\u003cbr\u003eThis inscription confirms that this watch is not only a Seiko movement but also a part of the Japanese corporate culture of the period.\u003cbr\u003eDENTSU 70th Anniversary Special Edition – The Heart of Collectibles\u003cbr\u003eDENTSU is Japan's oldest, largest, and most influential advertising\/media agency. It is also a giant among the top five globally. The fact that an institution of this caliber requested a special edition from Seiko for its 70th anniversary further enhances the model's significance.\u003c\/p\u003e\n\u003cp\u003eMovement - Gold-Tone Seiko 37A\u003cbr\u003eThe watch houses the Quartz 37A movement, meticulously developed by Seiko. This movement, favored in corporate specials of the time, is known for its:\u003cbr\u003eLongevity,\u003cbr\u003eLow power consumption,\u003cbr\u003eStable second step,\u003cbr\u003eAnd maintenance-free design.\u003cbr\u003eA crucial detail that distinguishes this example from other pocket watches is its gold-toned bridges and modules. This gold-plated movement, not seen in Seiko's mass-produced pocket watches, was reserved for special cases designed solely for prestige.\u003cbr\u003eTherefore, the movement becomes an aesthetically pleasing element that enhances the watch's collectible value.\u003c\/p\u003e\n\u003cp\u003eThis watch:\u003cbr\u003eLimited production,\u003cbr\u003eEach example was individually crafted,\u003cbr\u003eNever sold in stores,\u003cbr\u003eCarries corporate archive value,\u003cbr\u003eThe number of surviving examples is very low.\u003cbr\u003eThis makes the Ref. 37-3000 not just a Seiko watch, but a milestone in Japan's corporate history.\u003c\/p\u003e\n\u003cp\u003eCollection and User Experience\u003cbr\u003eThe watch feels like a true work of art in your hand.\u003cbr\u003eThe weight of the silver case, the Seiko Silver markings on the chain, and the texture of the embossed eagle all make it clear that this model is not an ordinary vintage piece, but a special order produced for \"presentation purposes.\"\u003c\/p\u003e\n\u003cp\u003eThe 45.5 mm diameter and 13 mm thickness offer a balanced form. It is more refined than the modern pocket watch form, emphasizing elegance.\u003c\/p\u003e\n\u003cp\u003eTechnical Specifications\u003cbr\u003eModel: Seiko Pocket Watch\u003cbr\u003eReference: 37-3000\u003cbr\u003eProduction Period: 1971 special DENTSU order (70th Anniversary)\u003cbr\u003eCase: Silver (Silver hallmarked)\u003cbr\u003eDiameter: 45.5 mm\u003cbr\u003eThickness: 13 mm\u003cbr\u003eMovement: Seiko Quartz 37A (gold-tone)\u003cbr\u003eDial: High-relief two-headed eagle engraving\u003cbr\u003eCase: \"70th Anniversary – DENTSU\" special production hallmark\u003cbr\u003eChain: Genuine silver with original Seiko hallmark, Silver hallmark\u003cbr\u003eGlass: Acrylic\u003cbr\u003eWeight: Full, balanced\u003c\/p\u003e\n\u003cp\u003eCondition\u003cbr\u003eThe dial engraving is sharp, with no loss of detail.\u003cbr\u003eThe silver case has retained its original satin finish.\u003cbr\u003eThe glass is clean.\u003cbr\u003eThe movement functions properly.\u003cbr\u003eThe chain is original and smooth.\u003cbr\u003eThe overall integrity is very high due to its special production character.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003cbr\u003eSeiko's reference 37-3000 is one of the most prestigious examples of the corporate special edition, completely deviating from the brand's standard production line. Its silver case, embossed eagle-engraved dial, gold-toned movement, and limited edition for the 70th anniversary of a major institution like DENTSU make it unique in both historical and collectible terms. Finding this example in perfect condition today is a great opportunity, and its value is sure to increase in the coming years.\u003c\/p\u003e\n\u003cp\u003eThe item you are viewing was manufactured in 1971.\u003c\/p\u003e\n\u003cp\u003eProfessionally overhauled and FULLY SERVICED (the movement is completely disassembled, its components cleaned, oiled, and adjusted), your watch will function flawlessly without any surprises. (Maintenance-free for 3 years unless exposed to direct water or high humidity for extended periods.)\u003cbr\u003eItem Condition: Tested, fully functional, and in working order.\u003c\/p\u003e","brand":"Turgay's Watches","offers":[{"title":"Default Title","offer_id":47051785240797,"sku":"TW00947","price":875.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3125\/0653\/files\/seiko-37-3000-dentsu-silver-pocket-watch-front.jpg?v=1763928687","url":"https:\/\/turgayswatches.com\/products\/seiko-pocket-watch-ref-37-3000-dentsu-70th-anniversary-special-edition","provider":"Turgay's Watches","version":"1.0","type":"link"}